Sunday 29 December 2019

Be Generous - Go Large - Bring The Destination 360°

What could it possibly mean, "Be Generous" "Go Large" Bring The Destination - to life with 360° photography.  It's about thinking differently as to how we present who we are, where we are, and what to see - where we are.. and it's that last one that speaks to the idea of generosity as well. Hands up who has integrated local shots of their beautiful destination, outside the grounds of the resort or hotel, on their website? One or two of you? None! Why, why-would-you share a place, that's not your place? Why-wouldn't-you? OK if you have organised activities, day trips, you are going to be sharing those as part of a partnership. But what about some shots of what your guests can expect to see - even if they have been planning the trip for years, to this destination,  you can share your view of where you are too. Why? Because you care, because it's easy to do, it sets the tone of your resort, your hotel, it shows your generosity of spirit, and your place in this place.. wherever that place may be.
Hi-Fidelity 360° panorama of Burano, Venice Italy at Dawn. Photographed by Kent Johnson.
Yes I want to know what my hotel room looks like, the foyer and the front, so I can recognise it when I arrive. But why do I have to wade through a jumble of A.I. organised crowd-sourced pictures of where-you-are on Google maps; to try to get the feeling of where I am going to be. Why doesn't the hotel do this for me (without trying to onsell)? You can take the customer there yourself, on your website! You can do it, it's easy, it's just a few more, maybe only three or four custom pictures, of where you are.. So instead of being inside only - you can also be looking out, like several spots on the map "you are here" "we are here too". Now that's generous; like reception is when you ask advice on the best place to eat, to shop. This can happen on your website. So what would that look like, on your website? I'm glad you ask because I have prepared a sample, how it could look and work, like this; as visual bullet points of the resort, the area, why you are booking to stay with us - we care! Now just take a look at our place.. we know you are going to love it here.
Hi-Fidelity 360° panorama of a luxury resort hotel room, Mazzorbo. Travel photography by Kent Johnson.
Here's the demonstration below. We begin on the Venetian Island of Mazzorbo, at Venissa Wine Resort, we see a room, we see a Michelin Star restaurant, we see the vineyard. We also see Burano, as Mazzorbo and Burano are connected by a bridge, and San Marco too as they are connected by the Lagoon.. and in this series they are connected seamlessly by visual hotspots and you really get the picture of where you are, where you will be. It's easy when you have this special kind of high quality Hi-Fidelity 360° image to bring the visual feast to life. Small confession, the tour below leaves Venice, yes Venice our key Hotel and destination and includes a hotel in Como and also Milan; because it's my 360 hotels travel portfolio. Oh, and "Go Large', that works in more than one sense, 360° done well delivers a great feeling of the whole space, and the pictures are large - forget 4K these pictures below are double that and more; work very well on very large screens, and small ones like phones or VR headsets. Be generous, go large, bring the destination, give me a call, Hi-Fidelity 360° it works, and your clients will love it too.
Click once to Open - then Click Twice for Fullscreen

Hi-Fidelity 360° is like video only faster loading, can be animated, and lets the client view the images at their own pace and construct their own narrative in their own time. Would you like this for your business, please just call or email me.

Telling Stories in Pictures all over..
Kent Johnson, Sydney, Australia & The World.
0433 796 863



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