Wednesday 1 January 2020

360° Virtual Tour Photography Is The Next Big Thing - Don't Miss Out

360° Virtual Tour Photography Is The Next Big Thing - and it's here already.

"Do I need 360° Virtual Tour Photography?" Do you remember when business' were asking "Do I need a website?" or even way way back, "Do I need a fax machine?" In the mid 2000s when everyone was going online; a phone and a fax were no longer enough. I built myself a website in 2006 to sell Vintage Audio equipment, and it became #1 in Australia and #3 worldwide - remaining there for years. I thought it would be months before my first sale, it only took a week! I said goodbye to paying Ebay fees to sell my gear, and I sold my equipment at better prices. I also had a day job where I was managing a second hand building yard specialising in architectural heritage items. It took a while but eventually I convinced the owner into letting me build a small website for the shop, six pages with details of our core product lines along with some good photos. Business immediately picked up. A couple of years down the track and I built a complex database driven e-commerce site for the same business which really took off. The shop even started shipping overseas, much to the owners amazement.

Desert Gardens Hotel Room, Uluru N.T. - photographed for a Hi-Fidelity 360° Virtual Tour by Kent Johnson Photography.
Desert Gardens Room - Uluru N.T.
So, do you need a website? I don't think anyone in business seriously asks this any more. The real question is, what sort of website should I have, what will it look like and what will it do for my customers and me? One of the things that made my websites successful was the quality of the photography I created for them. Not only do we eat with our eyes, we shop online with them too. Quality photography made a big difference then and it is still a key component to success on the web. Technology never stops changing, and that goes for the way we use photography too.

Cronulla ocean pool - photographed for a Hi-Fidelity 360° Virtual Tour by Kent Johnson Photography.
So the question now is what kind of photography do you need on your website and for your marketing activities. Do you need 360° virtual tour photography for your website? The answer is yes. Interactive 360° photography is simply the next generation of photography that shows the world what you have got, completely! The pictures need to be of high quality, clean, clear, visually concise and compelling. You should be using them on your website, and your Facebook page. Once you have them you can use them with your Google maps business listing to help lift your visibility and search ranking. They even work well as sliders on Instagram or as those quirky tiny planet images, which are made from the same 360 images. 

A tiny planet 360 image of a large crane on Cockatoo Island, Sydney Australia.

The Real estate industry loves virtual tours, because 360° photography generates sales. This is why the Real Estate trade is one of the driving force's behind 360° Virtual Tour photography. The web has changed the way customers engage with businesses and I'm sure we all know people who will not visit a store, until they have looked at the website to decide if it's worth visiting. Good photography of the product we sold and what it looked like on an easy to navigate website; helped the business I was managing, bringing many new clients to the store. If you do not have good photography, or if your competitors website is out-performing yours, Hi-Fidelity 360° virtual tour photography might just be the competitive solution you need. Bringing you a new look with my Google, Street View Trusted 360° photographs of your business.

Michelin Star Restaurant Venice - photographed for a Hi-Fidelity 360° Virtual Tour by Kent Johnson Photography.
Quality photography works for all businesses whether your business is hospitality, somewhere to sleep, food to eat, even a day out with the kids, products or services; 360° photography takes your business to the next level on the web.
Call Kent to book your Virtual Tour Photoshoot today -
0433 796 863

Telling Stories in Pictures all over..
Kent Johnson, Sydney, Australia. 0433 796 863
kent@artcommunication.com.au

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Luxury Hotel Room photographed for a Hi-Fidelity 360° Virtual Tour by Kent Johnson Photography.
Luxury Hotel Room in Venice Italy - photographed for a Hi-Fidelity 360° Virtual Tour
Uluru Northern Territory, Mutitjulu Waterhole Walk - photographed for a Hi-Fidelity 360° Virtual Tour by Kent Johnson Photography.
Mutitjulu Waterhole Walk - Uluru N.T.

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